Snake River Farms (SRF) is a family-owned company founded in 1968 by Robert Rebholtz Sr., known for being the pioneer of American Wagyu beef, a breed developed by crossbreeding Japanese Wagyu with high-quality American cattle. SRF oversees its entire supply chain from ranch to table, ensuring high-quality beef and pork products through humane farming practices, all-natural diets, and controlling nutrition and processing facilities.